Hi, I'm Blanca Diaz
I design experiences that meet user needs empower people

Paytient | 0 → 1 | Lead designer

I owned designs for a brand-new federal payment program for both members and the call-center agents who serve them. It became a new business line.

1/3

of company's revenue

#1

in market, per Humana, fueling 2027 client talks

95%

payment success rate

Color & NIH | Product designer

I turned clinical genetic results accessible for a national research program where 80% of participants are underrepresented in biomedical research.

$16.8M+

in revenue from contract

1M+

people given access to their genetic results

100%

successful task completion in 4 months

Dandelion | Design engineer

I redesigned + coded a craft chocolate maker’s storefront, sales followed.

300%

increase in online annual sales

$1M

in online revenue, record breaking

22+

UI components I designed & coded

I design zero-to-one, mission-critical products where money and trust are on the line.

Let's collaborate

bdiaz@alumni.stanford.edu
LinkedIn